Dutch Bros. is my favorite coffee joint. It doesn’t matter how early or how late you drive through (because they’re only drive through), how awful the weather is, or what kind of mood you’re in. The kids working there are blasting their music, dressed in their favorite gear, and want to know, “How’s it’s goin’?!” I mean, they lean down and cross their arms on the counter and talk to you. It’s a trip, and they seem pretty genuine. I loves me some Dutch Bros.! I will go a little too far off the beaten path when I’m driving cross country so I can get a Dutch Bros. rather than . . . plenty of other places. And the coffee? She’s good. It’s kind of a shiny-happy place, you know? They follow The Dutch Bros Dutch Creed that drives their mission and their fun. Here it is and I think it’s good for all of us.
Not bad rules to live by–not at all. I love so many of these it makes me think that maybe I could use a personal creed . . .
Do you have one?